Maddison is Head of Marketing at Joule Group, where she leads the development and delivery of the Group’s sales, marketing, and brand strategy across the UK and Middle East. Her role encompasses planning and implementing integrated marketing programmes that support business growth, market positioning, and client engagement across multiple regions.
With a combination of technical understanding and commercial marketing expertise, Maddison excels in positioning complex services such as fire safety engineering, digital compliance tools, and lifecycle-based consultancy within highly regulated sectors.